Rails Business
Brendan Buckingham and Ryan Frisch talk about developing with Ruby on Rails and how to leverage it to build a business.
Rails Business
Jesse Hanley of Bento
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Brendan Buckingham & Ryan Frisch
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Episode 41
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Jesse Hanley joined us from southern Japan, where he runs Bento — an email marketing and transactional email platform — as a company of one. Topics covered include:
- Why the bootstrapped dream now means picking big, hairy, competitive markets instead of cozy niches AI can replicate overnight.
- Automating entire roles with agentic "employees" — Cursor Cloud Agents and Grok Bot wired into MCPs for support, compliance, infra, finance and dev.
- Why most jobs are really just cron jobs, and how far one person can go if they build the tools deep enough.
- Plus Heroku scale-to-zero, moving Postgres off to PlanetScale, and why he's eating his words on agents replacing labor.
LINKS
- Bento
- Tatami
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