Rails Business
Brendan Buckingham and Ryan Frisch talk about developing with Ruby on Rails and how to leverage it to build a business.
Rails Business
Colleen Schnettler and Joe Masilotti
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Colleen Schnettler and Joe Masilotti (Permission Not Required podcast) join Ryan and Brendan to catch up on what they're each building. Joe walks through Ruby Native — his platform for getting Rails apps into the App Store without touching Xcode or writing native code — and how AI has changed his development process. Colleen shares what AI automation consulting actually looks like in practice: more process mapping and integrations work than pure AI, and why developer credibility matters in a crowded market. The group also compares notes on how they're each using AI beyond coding — for business context, client management, and personal workflows.
00:00 Introductions
01:00 Ruby Native — Rails to the App Store Without Xcode
05:30 What Changes When You're the Only One Reading the Code
08:00 AI Automation Consulting in a Crowded Market
13:00 Beyond Content and Sales — Where AI Actually Fits
16:00 Cowork, Skills Repos, and Dropping OpenClaw
18:00 Joe's Three-Agent Coding Workflow
22:00 Projects You'd Never Have Tackled Before AI
24:30 Ruby Native vs Hotwire Native Explained
28:00 How the Preview Workflow Works
33:30 Leveraging Existing Networks for New Businesses
41:00 When Automation Doesn't Need AI
44:00 The Command Center and Second Brain Thread
49:00 Joe's Business Context in Claude — Powerful and Dystopian
51:30 Colleen's Personal Agents (School Emails, LinkedIn Pipeline)
54:30 Where to Store Context — Markdown, SQLite, and Avoiding Beads
56:00 Joe at RubyConf in July
LINKS
- Permission Not Required Podcast
- Colleen's Email: colleen@colleen.is
Questions or comments, email us at railsbusinesspod@gmail.com
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